Wednesday, January 14, 2009

Give Back Filters and Number 5

I missed the date. I missed the date when Brita began accepting their filters back for recycling. I missed January 12th.

I'm not really surprised. In the past, I have prided myself on my extreme promptness. 2009 is solidly turning into my 10 minutes late year. Bummer.

Now back to the good news!

Forward thinking bloggers, led by Beth from Fake Plastic Fish pushed Brita to take back their plastic water filters for recycling. Brita was running commercials claiming the filters were environmentally friendly. "Not so" said Beth. Brita was recycling their filters in the EU while they claimed the filters couldn't be recycled in the US. "Foul" cried Beth.

With lots of blogger pressure, Brita finally struck a deal with one of my favorite companies, Preserve to recycle their filters into usable products. Whole Foods then stepped in and agreed to collect the filters and #5 plastics. That's right kids, all of that yucky #5 plastic can now be dropped-off at most Whole Foods locations for recycling.

For all of you out there who drink filtered water (there isn't anyone left who drinks bottled there?) You can mail your used filters directly to the "Preserve Gimme" location listed on the Brita site or you can drop them off at your local Whole Foods.

Problem solved. Thank you for stepping-up and finding a solution to another plastic problem Beth!

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